PR counts in stakeholder engagement. Employees, clients, prospects, referral sources, and members of the community need to trust your brand. The bottom line is that with engagement, your firm will be more productive and profitable.
PRCounts works with accountants, professional service providers and associations to increase brand engagement.
PR's importance is changing, according to The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries, public relations has become the most effective way to build a brand. Many of today's major brands are born with publicity, not advertising. The same is true for many entrepreneurial companies like yours. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated.